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| Some tips on building a successful composition | ||
| You should keep in mind a number of rules of thumb as you are designing a poster. Remember that a poster is a composition. It should be an example of your best creative work. Keep a critical eye open to the posters you see everyday as you walk around town. What are qualities that always catch your eye in great posters? You should make a note of the things you like about good posters. We'd suggest you also follow these basic rules: | ||
| Be consistent with your type size and font! | ||
| Vast differences in the size or type of your font will distract from your primary objective in creating a professional poster - describing your idea to an audience. Try to be tasteful. | ||
| Be sure your poster is readable from a distance! | ||
| You should use your ruler bars to your advantage. They are excellent tools for helping you visualize the size of your images and your text. If you are creating a poster that is 24" by 36" in size, you cannot expect to use small font sizes and still have the poster be visible from a distance. A good rule of thumb to use when designing your poster is that all headings or major labels should be visible from 20 feet away. This means that you will be working with font sizes of 24 point and larger. Anything smaller than 24 will need to be read at closer range. | ||
| Use negative (white) space to your benefit! | ||
| Your poster should not be so dense with information that it becomes confusing. White space can be used skillfully to improve the appearance of your poster. Don't think of white space as lost or dead space in your poster. Think of it is as visual relief in your poster that allows your audience to focus on and process the important or critical information in your poster without being distracted or overwhelmed. Negative space doesn't always have to be white space; it can also take the form of spaces of other colors or of faded background photo images that don't overwhelm your viewer. |
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