The University of Virginia Culture Map is in its First Edition, created by UVa Arts Administration students Caitlin Alexander, Emily Bolecek, Ipek Saray and Erin Aver, as their final project for George W. Sampson's ARAD 5050: Marketing for the Arts course, Fall 2010. The purpose of the Culture Map is two-fold: to provide UVa students, UVa faculty and the Charlottesville community with an online map of the Grounds highlighting the many areas that are available for artistic expression, whether it be visual or performance based, as well as to promote the Arts at the University of Virginia, with special emphasis on the Betsy and John Casteen Arts Grounds.
To use, simply scroll down to view the key at the bottom of the page, which shows corresponding numbers and buildings or spaces in blue on the Culture Map. Click on a number on the map to learn more about that particular location.
Note: The University of Virginia Culture Map is still in its initial stages. Questions, comments and suggestions regarding the map may be directed toward Caitlin Alexander.
“Communication is a matter of informing, persuading, and educating target audiences about the alternatives for action, the positive consequences of choosing a particular course of action, and the motivations for acting (and often continuing to act) in a particular way.” –Philip Kotler, Standing Room Only