TuTh 500-615PM | Campbell Hall 160
Offered in the fall semester, this survey course of the field of Arts Administration places practices for effective management within some broader principles of the role of the arts in American society. The course uses cases, discussions, and participatory pedagogy to address a central question of how one manages artistic creativity and the artistic experience while facilitating the creative impulse.
TuTh 1100-1215PM | Campbell Hall 107
Arts marketing balances the desires of an audience with the need to nurture and facilitate artists and their work. As an interpreter of the work, the marketer uses both the tools of business: management, marketing, financial accounting, operations and negotiation; and the tools of community building: fundraising, development, education, outreach, volunteerism, public policy and partnerships to create thriving cultural exchanges. Group work for a real-world project around Grounds is balanced by individual case responses and a final marketing plan.
Explores the techniques and rationales behind the giving and raising of funds, and the closely related skills of leading and managing trustees, boards and volunteers. The course examines these fields using both theory and the practical application of real-time projects benefiting the arts at UVA. Distinguished guest speakers augment discussions on grant writing, corporate, government and individual giving, the preparation of organizations and creation of strategies for development campaigns surrounding community building for arts and other non-profit organizations.
Four lecture courses have been created to date, each examining the Arts within a broader human context:
The Arts & Intellectual and Cultural Property (’07), The Arts in Community / Community in the Arts (’08), The Arts & Medicine (’09), and The Arts & Technology (‘10). Combined, these courses seek to demonstrate how the arts are richly embedded in all human affairs and give examples of how the arts express meaning in unique holistic ways through the mind, heart and soul.
"The arts provide a distinctive perspective on learning that can't be gained in other ways."